Instagram account

Wellness recipe account, three sponsors on contract

Seller-reportedAsking 6% under Publisher Market valuation

This listing is in review for Publisher Market Certification. Every figure below is the seller's until verification completes.

At a glance

Growing

Seller-submitted, verification in progress

Monthly revenue: $2,700; $32,400 per year
Asking multiple: 1.9×; of yearly revenue
Followers: 620K
Asset age: 3 years, 8 months
US audience: 66%

How it earnsBrand deals$2,100Affiliate storefront$600

Included in the sale

Instagram account620K followers
Monetization accountsBrand deals, Affiliate storefront

About this asset

Instagram account in the wellness recipe niche with 620K followers and a reel-led feed of high-protein meals. Revenue from brand deals with three food brands on rolling quarterly contracts plus an affiliate storefront. PIB verified the brand contracts, the payout records, and the operating entity.

The story so far

Where it started, where it is, why it's for sale

01Where it started
Started as a personal food diary during a training program in 2022.
02Where it is today
A brand-backed recipe account with contracts renewing each quarter.
03Why the owner is exiting
The founder is moving into full-time coaching and leaving the feed behind.

Publisher Market Professional Asset Valuation

Estimated market value

Headline

$64,000

Confidence range

$58,000 – $70,000

Confidence level

High

The $60,000 ask sits inside the Publisher Market range. An offer under $58,000 lands below the range Publisher Market published, and the seller reads it with the same report in hand.

Asset snapshot

Seller-submitted · verification in progress

Niche: Health and wellness
Tenure: Nearly four years
Monetization: Brand deals on contract, affiliate storefront
Payouts: Paid monthly, 14 consecutive months
Violations / suspensions: None on record
Last posted: Active daily

What is driving value

Why this asset is strong

Sponsors on contract, not on a handshake

All three brand deals run on written quarterly contracts with renewal terms. PIB read the contracts and the invoices behind them.

Reels that keep reaching new accounts

Non-follower reach ran above 60 percent of total reach across the last 90 days in the exported insights, which is what keeps the follower count climbing without paid promotion.

What is limiting value

What a buyer takes on

Brand revenue concentrates in one category

All three sponsors sell food products. A category shift in brand budgets would hit every deal at once. The affiliate line is the only revenue outside it.

The creator is on camera

About a third of the reels feature the founder. The transition plan moves the feed to a faceless recipe format over 90 days, and the seller films the bridge content.

Locked

What opens after the NDA

A Certified asset stays anonymous in public so the seller is not announcing an exit to their own audience and their competitors. You ask, the seller decides, and the tri-party NDA opens the rest.

Locked

The owner, the page and site names, and the direct links
The seller's full confidential description
The standardized data room: payout statements, traffic exports, and entity records

Private detail

Sign in to ask for access

The owner name, the asset names, the direct links, and the full confidential description open once the seller approves your request.

What you are buying

What transfers at close

The operating entity that holds the Business Portfolio. You acquire the entity, not the page on its own.
The account credentials, the recovery email and phone, and the two-factor handover, completed on a call with Publisher Market present.
Monetization, creator program, and payout settings exactly as the seller runs them today.
The full content archive and posting history on the asset.
Connected accounts, automations, and documentation named in the listing.

Transferring the entity keeps monetization and payout history intact. The seller confirms the exact inventory in writing before escrow funds, and anything the listing does not name is not part of the transfer.

Verification and diligence

This listing is in review for Publisher Market Certification

The seller applied to the Certified track and verification is underway. Every figure on this page is the seller's until that work finishes, so treat it as a claim rather than a confirmed number.

In progress

Revenue history, checked against payout and network statements.
Payout records on the platforms the asset earns from.
Compliance history, including violations and suspensions.
Account health and the standing of the operating entity.

Not confirmed yet

Every figure on this page, until verification completes.
The valuation range, which Publisher Market publishes only after its review.
The data room, which opens on Certified listings once it is built.

Publisher Market cannot accept formal offers on this asset until verification completes. Express interest and the marketplace team keeps you posted as the listing progresses.

How the deal runs

Publisher Market runs this sale, from first contact to funds release

01
Ask the seller for access
Signed in to your own account, you ask for the private detail from the listing page. The seller approves, and the NDA goes out. Escrow.com applies its own country coverage.
02
Sign the tri-party NDA
Buyer, seller, and Publisher Market sign through PandaDoc. The brand name, the handles, the direct links, and the private figures open to you on signature.
03
Publisher Market opens the data room
The documents behind the figures sit in the data room beside the Professional Asset Valuation. Publisher Market checks revenue against payout statements, traffic from the source, compliance history, and the operating entity before close.
04
Offers go through Publisher Market
You make your offer to the brokerage team, not to the seller. Publisher Market presents every offer, carries the seller's answer back, and keeps every buyer on one timeline.
05
LOI and terms, with Publisher Market in the middle
Publisher Market drafts the letter of intent and the transfer terms from its entity-transfer templates, and works the open points between you and the seller until both sides sign.
06
Escrow.com settlement and a Publisher Market-managed transfer
You fund Escrow.com directly, and Publisher Market never holds the money. Publisher Market manages the transfer step by step, the seller provides transitional support, and Escrow.com releases when you confirm the last milestone.

This listing is in review, so Publisher Market cannot accept a formal offer on it yet. Purchase funds settle through Escrow.com and never touch Publisher Market.

Read the full process, both sides →

After close

What happens after the sale

The handover

Admin access moves in stages across 48 to 72 hours while the seller stays in place. Where the listing includes seller transition help, the listing names the window and the scope.

The first weeks

Posting cadence is the whole job on a social asset. Output drops the week a page changes hands more often than anything else does, so plan the calendar before the transitional admin window opens.

Your records

Keep the payout statements, the transfer confirmations and the signed agreement together from the first day. They are the proof a future buyer asks for.

Upside post-acquisition · Quick wins on top

Where a buyer could lift this asset further

Listed in priority order by Publisher Market. The top three come first, and the rest are longer-horizon levers from the same valuation report. None of them is a promise of results.

Quick win · Lever 1

Launch a paid recipe membership

The account answers hundreds of recipe requests a week in comments. A membership with a weekly plan is the standard next product in this niche.

Quick win · Lever 2

Add a second sponsor category

Kitchen equipment and supplement brands buy this audience. One deal outside food reduces the concentration risk above.

Questions and answers

Nothing answered yet

Ask the seller in public. The answer posts here for every buyer, so the same question is not asked over and over.

Ask a question

Disclaimer

Before you rely on these figures

Every earnings figure on this listing is reported by the seller, stated as a range, or modelled by Publisher Market, and none of it is a promise of future results. The operator moves are illustrations built from the listing's own numbers and the rates shown beside them, one move at a time, not forecasts. Verify every figure in your own due diligence before you commit. You are responsible for that diligence and for your decision to buy. Publisher Market brokers this sale. The seller pays Publisher Market a success fee at close. Buyers pay no commission. Publisher Market runs the diligence with you before close: payout statements, traffic sources, compliance history and the operating entity.

A Professional Asset Valuation is an opinion derived from data the seller submitted and Publisher Market's own method. It is not an audit, an appraisal, or a guarantee of value, and Publisher Market makes no warranty of its accuracy. Sellers warrant the accuracy of everything they submit.

Asking price

$60,000

Asking 1.9× the yearly revenue of $32,400

Asking 22.2× monthly revenue. Publisher Market's valuation band for social accounts is 15× to 30× monthly earnings after costs. How we set it

Express interest

Ask the seller

Questions about payouts, workload, or history go straight to the seller. Replies land in your dashboard and your email inbox.

Ask for the private detail

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Seller

Marketplace seller

Member since Sep 2026

The seller's name opens with the NDA.

About the broker

Publisher Market Brokerage Team

United States

Publisher Market brokers Elite listings only, and this is one of them. The seller pays Publisher Market a success fee at close. Buyers pay no commission.

Buying advice

Buying on Publisher Market costs nothing. What to do, in order:

Before you make an offer

1.Read the valuation, the limits and what transfers before anything else, and ask the seller for access to the private detail.
2.Ask for twelve months of payout statements and the traffic source, in a thread or in public Q&A.
3.Check the audience market against how you plan to earn from it.

After an accepted offer

1.Sign the tri-party NDA. The data room opens with the documents behind every figure.
2.Fund Escrow.com directly. Publisher Market never holds the purchase money.
3.Plan the first thirty days before the 48 to 72 hour admin handover starts.