Independent Publishing Business

Regional news brand, newsroom stays through transition

Seller-reportedAsking 5% under Publisher Market valuation

This listing is in review for Publisher Market Certification. Every figure below is the seller's until verification completes.

At a glance

Steady

Seller-submitted, verification in progress

Monthly revenue: $6,400; $76,800 per year
Asking multiple: 2.4×; of yearly revenue
Followers: 780K
Sessions: 120K; per month
Asset age: 5 years, 11 months
US audience: 96%

How it earnsMeta content monetization$3,900Programmatic display$2,500

Included in the sale

The websiteDomain, hosting and content, 120K sessions per month
Monetization accountsMeta content monetization, Programmatic display

About this asset

Local news operation covering a two-state region: three Facebook pages totaling 780K followers and a news site with 120K monthly sessions. Revenue from Meta CM and programmatic display. A staff writer and a part-time editor come with the transition. Publisher Market checked payout statements for both revenue lines and traffic data from the source.

The story so far

Where it started, where it is, why it's for sale

01Where it started
Founded in 2019 to cover regional news.
02Where it is today
780K followers and 120K monthly sessions across a two-state region.
03Why the owner is exiting
The founder is moving on to another role.

Publisher Market Professional Asset Valuation

Estimated market value

Headline

$195,000

Confidence range

$175,000 – $210,000

Confidence level

Medium

The $185,000 ask sits inside the Publisher Market range. An offer under $175,000 lands below the range Publisher Market published, and the seller reads it with the same report in hand.

Asset snapshot

Seller-submitted · verification in progress

Niche: Local news
Total assets: 3 pages, 1 site, 1 entity
Monetization: CM active, programmatic display
Payouts: Paid monthly, 30 consecutive months
Violations / suspensions: None on record
Last posted: Active daily

What is driving value

Why this asset is strong

A 96 percent US audience

Local news is the cleanest US-audience play in publishing. Advertisers pay for it and Meta CM rates reflect it.

Staff stays through transition

The writer and editor have agreed to 6-month continuity terms, so the buyer inherits a working newsroom rather than a rebuild.

What is limiting value

What a buyer takes on

News is a daily business

The operation needs editorial attention every day. Turnkey Management is available for a buyer who wants the cash flow without the newsroom.

Locked

What opens after the NDA

A Certified asset stays anonymous in public so the seller is not announcing an exit to their own audience and their competitors. You ask, the seller decides, and the tri-party NDA opens the rest.

Locked

The owner, the page and site names, and the direct links
The seller's full confidential description
The standardized data room: payout statements, traffic exports, and entity records

Private detail

Sign in to ask for access

The owner name, the asset names, the direct links, and the full confidential description open once the seller approves your request.

What you are buying

What transfers at close

The operating entity, which is what the transaction moves.
Every social property named in the listing, handed over across a 48 to 72 hour transitional admin window.
The website with its domain, hosting, database, and content archive.
Ad network, analytics, and payout accounts, plus the automations that run the daily output.
The email list and its sending account where the listing includes one.

The seller confirms the exact inventory in writing before escrow funds. Anything the listing does not name is not part of the transfer.

Verification and diligence

This listing is in review for Publisher Market Certification

The seller applied to the Certified track and verification is underway. Every figure on this page is the seller's until that work finishes, so treat it as a claim rather than a confirmed number.

In progress

Revenue history, checked against payout and network statements.
Payout records on the platforms the asset earns from.
Compliance history, including violations and suspensions.
Account health and the standing of the operating entity.

Not confirmed yet

Every figure on this page, until verification completes.
The valuation range, which Publisher Market publishes only after its review.
The data room, which opens on Certified listings once it is built.

Publisher Market cannot accept formal offers on this asset until verification completes. Express interest and the marketplace team keeps you posted as the listing progresses.

How the deal runs

Publisher Market runs this sale, from first contact to funds release

01
Ask the seller for access
Signed in to your own account, you ask for the private detail from the listing page. The seller approves, and the NDA goes out. Escrow.com applies its own country coverage.
02
Sign the tri-party NDA
Buyer, seller, and Publisher Market sign through PandaDoc. The brand name, the handles, the direct links, and the private figures open to you on signature.
03
Publisher Market opens the data room
The documents behind the figures sit in the data room beside the Professional Asset Valuation. Publisher Market checks revenue against payout statements, traffic from the source, compliance history, and the operating entity before close.
04
Offers go through Publisher Market
You make your offer to the brokerage team, not to the seller. Publisher Market presents every offer, carries the seller's answer back, and keeps every buyer on one timeline.
05
LOI and terms, with Publisher Market in the middle
Publisher Market drafts the letter of intent and the transfer terms from its entity-transfer templates, and works the open points between you and the seller until both sides sign.
06
Escrow.com settlement and a Publisher Market-managed transfer
You fund Escrow.com directly, and Publisher Market never holds the money. Publisher Market manages the transfer step by step, the seller provides transitional support, and Escrow.com releases when you confirm the last milestone.

This listing is in review, so Publisher Market cannot accept a formal offer on it yet. Purchase funds settle through Escrow.com and never touch Publisher Market.

Read the full process, both sides →

After close

What happens after the sale

The handover

Admin access moves in stages across 48 to 72 hours while the seller stays in place. Where the listing includes seller transition help, the listing names the window and the scope.

The first weeks

A publishing business has two clocks: the daily social output and the site's publishing schedule. Both keep running through the transitional admin window or the revenue follows them down.

Your records

Keep the payout statements, the transfer confirmations and the signed agreement together from the first day. They are the proof a future buyer asks for.

Moves, priced one at a time

What an operator could work on

These are the moves Publisher Market works on for an asset like this one, each priced on the listing's own figures, at the rates we see on the pages we run. Each range stands on its own and none of them adds to another.

1FacebookPut a daily editorial layer on the pages+$600 to +$1,600per month, this move alone
+$600 to +$1,600 per month, this move alone
The move
Keep the posting schedule, and have an editor pick, time and rework the top posts each day. Steady human editing is what page payouts respond to.
The assumption
+15% to +40% on today's $3,900 from the pages, the range we see on the pages we run.
What it takes
30 to 60 minutes a day across the pages.
2WebsitesSend the page audience to the sitesUp to +$1,400per month, this move alone
Up to +$1,400 per month, this move alone
The move
Link posts from the pages into the site articles, so a follower earns a display session as well as a Facebook payout. One audience, two payouts.
The assumption
Display revenue reaches 50% to 100% of the pages' $3,900 payout, from $2,500 today, the range we see on the pages we run.
What it takes
A change to the posting mix. No new build.
3WebsitesRaise the display yield+$600 to +$1,300per month, this move alone
+$600 to +$1,300 per month, this move alone
The move
Header bidding, price floors, a direct-deal layer and viewability work on the traffic the sites already have.
The assumption
+25% to +50% on today's $2,500 of display revenue at the same traffic, the range we see on the pages we run.
What it takes
An ad-ops partner, four to eight weeks.
4SearchOpen Google Discover+$3,100 to +$4,700per month, this move alone
+$3,100 to +$4,700 per month, this move alone
The move
The same stories the pages post, published as articles on the site, reach readers through Discover in the Google app. A network that earns on Facebook earns about as much there.
The assumption
About what the pages earn on Facebook: 80% to 120% of today's $3,900, the range we see on the pages we run.
What it takes
Article and image templates on the site, then daily publishing.
5SearchShow up in AI search+$100 to +$400per month, this move alone
+$100 to +$400 per month, this move alone
The move
Answer-first pages with structured data, GEO (also known as AEO) work, which AI assistants cite and send readers through to.
The assumption
+5% to +15% sessions at today's $20.83 per thousand sessions, the range we see on the pages we run.
What it takes
Structured data and page templates, then ongoing.
6SyndicationSyndicate the articles+$1,600 to +$2,400per month, this move alone
+$1,600 to +$2,400 per month, this move alone
The move
The same articles on MSN, NewsBreak, SmartNews and partner networks, paid on their views.
The assumption
About half of what Google Discover earns: 50% of $3,100 to $4,700 a month, the range we see on the pages we run.
What it takes
Feed setup and partner applications.
7EmailBuild the email layer+$100 to +$600per month, this move alone
+$100 to +$600 per month, this move alone
The move
Sign-up units on the sites feed a daily digest with its own ad and sponsor line, owned outright and outside any platform.
The assumption
0.5% to 2% of monthly sessions captured over a year, at $0.10 to $0.25 per subscriber per month, the range we see on the pages we run.
What it takes
A newsletter stack and sign-up units, then steady list growth.
8New platformsRepost the archive on Instagram, TikTok, YouTube and Threads+$200 to +$800per month, this move alone
+$200 to +$800 per month, this move alone
The move
The content already exists. Cut it for each platform, and their creator programs pay on views.
The assumption
+5% to +20% of the pages' payout, the range we see on the pages we run.
What it takes
An automation extension, then ongoing.

From the valuation report

Note 1
Direct-sold local advertising
The brand has never sold placements to the region's own businesses.

Each range applies the rate shown to the listing's own numbers, one move at a time. The ranges are illustrations, not forecasts, and they do not add up to a total. Platform policy, market rates and execution decide the outcome, and Publisher Market guarantees none of it.

Questions and answers

Nothing answered yet

Ask the seller in public. The answer posts here for every buyer, so the same question is not asked over and over.

Ask a question

Disclaimer

Before you rely on these figures

Every earnings figure on this listing is reported by the seller, stated as a range, or modelled by Publisher Market, and none of it is a promise of future results. The operator moves are illustrations built from the listing's own numbers and the rates shown beside them, one move at a time, not forecasts. Verify every figure in your own due diligence before you commit. You are responsible for that diligence and for your decision to buy. Publisher Market brokers this sale. The seller pays Publisher Market a success fee at close. Buyers pay no commission. Publisher Market runs the diligence with you before close: payout statements, traffic sources, compliance history and the operating entity.

A Professional Asset Valuation is an opinion derived from data the seller submitted and Publisher Market's own method. It is not an audit, an appraisal, or a guarantee of value, and Publisher Market makes no warranty of its accuracy. Sellers warrant the accuracy of everything they submit.

Asking price

$185,000

Asking 2.4× the yearly revenue of $76,800

Express interest

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Seller

Marketplace seller

Member since Sep 2026

The seller's name opens with the NDA.

About the broker

Publisher Market Brokerage Team

United States

Publisher Market brokers Elite listings only, and this is one of them. The seller pays Publisher Market a success fee at close. Buyers pay no commission.

Buying advice

Buying on Publisher Market costs nothing. What to do, in order:

Before you make an offer

1.Read the valuation, the limits and what transfers before anything else, and ask the seller for access to the private detail.
2.Ask for twelve months of payout statements and the traffic source, in a thread or in public Q&A.
3.Check the audience market against how you plan to earn from it.

After an accepted offer

1.Sign the tri-party NDA. The data room opens with the documents behind every figure.
2.Fund Escrow.com directly. Publisher Market never holds the purchase money.
3.Plan the first thirty days before the 48 to 72 hour admin handover starts.