Facebook page

True crime page and newsletter, sponsors on contract

Seller-reportedAsking 7% under Publisher Market valuation

This listing is in review for Publisher Market Certification. Every figure below is the seller's until verification completes.

At a glance

Growing

Seller-submitted, verification in progress

Monthly revenue: $5,100; $61,200 per year
Asking multiple: 2.3×; of yearly revenue
Followers: 540K
Asset age: 3 years, 3 months
US audience: 83%

How it earnsMeta content monetization$3,200Newsletter sponsorships$1,900

Included in the sale

Facebook page540K followers
Monetization accountsMeta content monetization, Newsletter sponsorships

About this asset

True crime storytelling page with 540K followers and a twice-weekly newsletter of 42K subscribers at a 52 percent open rate. Revenue from Meta CM and newsletter sponsorships. PIB verified payouts, list quality, and sponsor contracts.

The story so far

Where it started, where it is, why it's for sale

01Where it started
A cold-case hobby account that found a huge, careful audience.
02Where it is today
A two-channel brand with sponsors on renewal contracts.
03Why the owner is exiting
The owner is taking on an exclusive outside commitment.

Publisher Market Professional Asset Valuation

Estimated market value

Headline

$150,000

Confidence range

$135,000 – $162,000

Confidence level

High

The $139,000 ask sits inside the Publisher Market range. An offer under $135,000 lands below the range Publisher Market published, and the seller reads it with the same report in hand.

Asset snapshot

Seller-submitted · verification in progress

Niche: True crime
Monetization: CM active, sponsored newsletter
Payouts: Paid monthly, 17 consecutive months
Violations / suspensions: None on record
Last posted: Active daily

What is driving value

Why this asset is strong

The list is the moat

42K double-opted subscribers at a 52 percent open rate (Publisher Market-verified list quality), attached to the page that grows it.

Sponsors renew

Both current sponsors are on their fourth consecutive quarter. Renewal contracts transfer with the entity.

What is limiting value

What a buyer takes on

Niche sensitivity

True crime requires editorial care with active cases. The included style guide handles it, and the record is clean, but a buyer should keep the standards.

Locked

What opens after the NDA

A Certified asset stays anonymous in public so the seller is not announcing an exit to their own audience and their competitors. You ask, the seller decides, and the tri-party NDA opens the rest.

Locked

The owner, the page and site names, and the direct links
The seller's full confidential description
The standardized data room: payout statements, traffic exports, and entity records

Private detail

Sign in to ask for access

The owner name, the asset names, the direct links, and the full confidential description open once the seller approves your request.

What you are buying

What transfers at close

The operating entity that holds the Business Portfolio. You acquire the entity, not the page on its own.
Admin rights, added in stages across a 48 to 72 hour transitional window so the handover does not trip a platform review.
Monetization setup and payout configuration exactly as the seller runs it today.
The full content archive and posting history on the asset.
Connected accounts, automations, and documentation named in the listing.

Transferring the entity keeps monetization and payout history intact. The seller confirms the exact inventory in writing before escrow funds, and anything the listing does not name is not part of the transfer.

Verification and diligence

This listing is in review for Publisher Market Certification

The seller applied to the Certified track and verification is underway. Every figure on this page is the seller's until that work finishes, so treat it as a claim rather than a confirmed number.

In progress

Revenue history, checked against payout and network statements.
Payout records on the platforms the asset earns from.
Compliance history, including violations and suspensions.
Account health and the standing of the operating entity.

Not confirmed yet

Every figure on this page, until verification completes.
The valuation range, which Publisher Market publishes only after its review.
The data room, which opens on Certified listings once it is built.

Publisher Market cannot accept formal offers on this asset until verification completes. Express interest and the marketplace team keeps you posted as the listing progresses.

How the deal runs

Publisher Market runs this sale, from first contact to funds release

01
Ask the seller for access
Signed in to your own account, you ask for the private detail from the listing page. The seller approves, and the NDA goes out. Escrow.com applies its own country coverage.
02
Sign the tri-party NDA
Buyer, seller, and Publisher Market sign through PandaDoc. The brand name, the handles, the direct links, and the private figures open to you on signature.
03
Publisher Market opens the data room
The documents behind the figures sit in the data room beside the Professional Asset Valuation. Publisher Market checks revenue against payout statements, traffic from the source, compliance history, and the operating entity before close.
04
Offers go through Publisher Market
You make your offer to the brokerage team, not to the seller. Publisher Market presents every offer, carries the seller's answer back, and keeps every buyer on one timeline.
05
LOI and terms, with Publisher Market in the middle
Publisher Market drafts the letter of intent and the transfer terms from its entity-transfer templates, and works the open points between you and the seller until both sides sign.
06
Escrow.com settlement and a Publisher Market-managed transfer
You fund Escrow.com directly, and Publisher Market never holds the money. Publisher Market manages the transfer step by step, the seller provides transitional support, and Escrow.com releases when you confirm the last milestone.

This listing is in review, so Publisher Market cannot accept a formal offer on it yet. Purchase funds settle through Escrow.com and never touch Publisher Market.

Read the full process, both sides →

After close

What happens after the sale

The handover

Admin access moves in stages across 48 to 72 hours while the seller stays in place. Where the listing includes seller transition help, the listing names the window and the scope.

The first weeks

Posting cadence is the whole job on a social asset. Output drops the week a page changes hands more often than anything else does, so plan the calendar before the transitional admin window opens.

Your records

Keep the payout statements, the transfer confirmations and the signed agreement together from the first day. They are the proof a future buyer asks for.

Moves, priced one at a time

What an operator could work on

These are the moves Publisher Market works on for an asset like this one, each priced on the listing's own figures, at the rates we see on the pages we run. Each range stands on its own and none of them adds to another.

1FacebookPut a daily editorial layer on the pages+$500 to +$1,300per month, this move alone
+$500 to +$1,300 per month, this move alone
The move
Keep the posting schedule, and have an editor pick, time and rework the top posts each day. Steady human editing is what page payouts respond to.
The assumption
+15% to +40% on today's $3,200 from the pages, the range we see on the pages we run.
What it takes
30 to 60 minutes a day across the pages.
2WebsitesPut a website behind the pages+$500 to +$1,300per month, this move alone
+$500 to +$1,300 per month, this move alone
The move
A site the pages link into turns the same posts into display sessions, and gives the audience an address outside the platform.
The assumption
Display revenue at 15% to 40% of the pages' $3,200 payout in the first year, the range we see on the pages we run.
What it takes
A site build and a posting mix change, then ongoing.
3SearchOpen Google Discover+$2,600 to +$3,800per month, this move alone
+$2,600 to +$3,800 per month, this move alone
The move
The same stories the pages post, published as articles on the site, reach readers through Discover in the Google app. A network that earns on Facebook earns about as much there.
The assumption
About what the pages earn on Facebook: 80% to 120% of today's $3,200, the range we see on the pages we run.
What it takes
Article and image templates on the site, then daily publishing.
4SyndicationSyndicate the articles+$1,300 to +$1,900per month, this move alone
+$1,300 to +$1,900 per month, this move alone
The move
The same articles on MSN, NewsBreak, SmartNews and partner networks, paid on their views.
The assumption
About half of what Google Discover earns: 50% of $2,600 to $3,800 a month, the range we see on the pages we run.
What it takes
Feed setup and partner applications.
5New platformsRepost the archive on Instagram, TikTok, YouTube and Threads+$200 to +$600per month, this move alone
+$200 to +$600 per month, this move alone
The move
The content already exists. Cut it for each platform, and their creator programs pay on views.
The assumption
+5% to +20% of the pages' payout, the range we see on the pages we run.
What it takes
An automation extension, then ongoing.

From the valuation report

Note 1
Podcast feed
The newsletter archive lends itself to narrated audio episodes.

Each range applies the rate shown to the listing's own numbers, one move at a time. The ranges are illustrations, not forecasts, and they do not add up to a total. Platform policy, market rates and execution decide the outcome, and Publisher Market guarantees none of it.

Questions and answers

Nothing answered yet

Ask the seller in public. The answer posts here for every buyer, so the same question is not asked over and over.

Ask a question

Disclaimer

Before you rely on these figures

Every earnings figure on this listing is reported by the seller, stated as a range, or modelled by Publisher Market, and none of it is a promise of future results. The operator moves are illustrations built from the listing's own numbers and the rates shown beside them, one move at a time, not forecasts. Verify every figure in your own due diligence before you commit. You are responsible for that diligence and for your decision to buy. Publisher Market brokers this sale. The seller pays Publisher Market a success fee at close. Buyers pay no commission. Publisher Market runs the diligence with you before close: payout statements, traffic sources, compliance history and the operating entity.

A Professional Asset Valuation is an opinion derived from data the seller submitted and Publisher Market's own method. It is not an audit, an appraisal, or a guarantee of value, and Publisher Market makes no warranty of its accuracy. Sellers warrant the accuracy of everything they submit.

Asking price

$139,000

Asking 2.3× the yearly revenue of $61,200

Asking 27.3× monthly revenue. Publisher Market's valuation band for Facebook pages is 15× to 30× monthly earnings after costs. How we set it

Express interest

Ask the seller

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Seller

Marketplace seller

Member since Sep 2026

The seller's name opens with the NDA.

About the broker

Publisher Market Brokerage Team

United States

Publisher Market brokers Elite listings only, and this is one of them. The seller pays Publisher Market a success fee at close. Buyers pay no commission.

Buying advice

Buying on Publisher Market costs nothing. What to do, in order:

Before you make an offer

1.Read the valuation, the limits and what transfers before anything else, and ask the seller for access to the private detail.
2.Ask for twelve months of payout statements and the traffic source, in a thread or in public Q&A.
3.Check the audience market against how you plan to earn from it.

After an accepted offer

1.Sign the tri-party NDA. The data room opens with the documents behind every figure.
2.Fund Escrow.com directly. Publisher Market never holds the purchase money.
3.Plan the first thirty days before the 48 to 72 hour admin handover starts.